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Director of Referral Development in Madisonville, KY at ContinueCARE Hospital at Baptist Health Paducah

Date Posted: 5/19/2018

Job Snapshot

Job Description

Responsibilities:
  • Guest Relations (Patients, Visitors, Employees and Physicians): Observation and feedback indicate goals and objectives are being met.  Demonstrate respect, friendliness and helpfulness in dealing with the public in person and/or over the telephone.  Observes confidential nature of patient and/or organizational business.
  • Census Building: Monitor managed care activity and strategize appropriately for contacts and market share including one-on-one educational calls as necessary.
  • Budgeting: Develop and administer department budget, ensuring costs are submitted for reimbursement within given time frames.
  • Prioritization: Patient assessments are initiated immediately and completely, per policy, within the four-hour range.
  • Communication:  Select most effective strategy (face-to-face, group presentation, direct mail, tours, workshops, etc.) for each contact.  Exchange ideas, information and messages readily and effectively, both in oral and written form, as required by the job.  Provide patient updates to physicians, payors and other referral sources.
  • Planning and Organization: Understand work objectives, establish priorities, anticipate and handle problems and carry out work activities in an orderly manner to meet defined standards.
  • Independent judgment/Decision Making: Consider relevant facts, weigh alternatives and make decisions logically in order to perform the job assignment effectively.
  • Assessment:  Perform on-site clinical assessments of patients referred to the Hospital to determine patient's clinical needs and appropriateness of admission, using the pre-admission assessment form, in accordance with policy and procedure.
  • Perform clinical assessments to determine appropriate patients for admissions to the Hospital. Responsible for developing local agreements with insurers, HMOs, PPOs, utilization review companies and employers.
  • Referral Development: Attend local conferences and trade shows at which company representatives may exhibit or attend to achieve the maximum return on investment.  Assist in coordinating the periodic direct mail campaigns to targeted managed care customers, with the assistance of management.  Participate in referral services weekly team meetings.
  • Recording and Tracking: Develop marketing plan and competitive analysis on time; use established reporting mechanisms and provide data and statistics as required.  Complete physician profiles and territory/time management reports on time.
 Requirements:
  • Associate degree
  • Bachelor’s degrees are preferred.
  • 2 years Healthcare/Hospital experience marketing or business development experience
  • 2 years supervisory experience
  • Knowledge of computer skills and word processing
  • Knowledge of regional market
Regional travel required